Creating and Editing Landing Pages

A Step-by-Step Guide to Creating and Editing Landing Pages in HubSpot

Introduction:

HubSpot landing pages are essential for capturing leads and driving conversions. This guide will walk you through the process of creating and editing landing pages, including a detailed overview of the page editor.

1. Finding the Landing Pages Tool:

• Login: Log into your HubSpot account using your credentials.
• Navigation: In the left-hand sidebar, navigate to "Marketing" and then select "Landing Pages." This will take you to the landing pages dashboard.

2. Creating a New Landing Page:

• "Create Landing Page" Button: Click the "Create landing page" button in the top right corner.
• Template Selection: Select a template from HubSpot's library or start with a blank template.
• Page Editor: You will now be in the page editor, where you can customize your landing page.

3. Overview of the Landing Page Editor:

• Drag-and-Drop Interface: The page editor uses a drag-and-drop interface, allowing you to easily add and arrange elements.
• Content Modules: The left-hand sidebar contains various content modules, such as text, images, forms, videos, and buttons. Drag these modules into your landing page to add content.
• Sections and Columns: Organize your content using sections and columns to create a structured layout.
• Design Options: The right-hand sidebar provides design options for each module, allowing you to customize fonts, colors, spacing, and more.
• Settings Tab: The settings tab lets you configure page title, URL, meta description, featured image, and other SEO settings.
• Personalization: Use personalization tokens to insert contact properties into your landing page, such as first name or company name.
• Preview and Test: Use the preview and test options to see how your landing page will look on different devices and to test form submissions.
• SEO Optimization: Use the SEO optimization tools to improve your landing page's search engine ranking.
• Mobile Responsiveness: Make sure the landing page looks good on mobile devices.

4. Editing an Existing Landing Page:

• Finding the Landing Page: Locate the landing page you want to edit on the landing pages dashboard. You can use the search bar to find it quickly.
• Opening the Landing Page: Click on the name of the landing page to open it in the page editor.
• Making Changes: Use the drag-and-drop interface and design options to make your desired changes.
• Saving Changes: Click the "Update" button to save your changes.

5. Important Notes:

• Clear Call to Action: Ensure your landing page has a clear and compelling call to action.
• Mobile Optimization: Always optimize your landing pages for mobile devices.
• A/B Testing: Use A/B testing to experiment with different landing page designs and content.
• SEO Best Practices: Follow SEO best practices to improve your landing page's visibility.

6. Additional Help:

• HubSpot's help resources are available for further assistance. Use the help search bar to find answers to specific questions.
• You can also search for 'landing pages' in the Hubspot Academy to access video tutorials and guides - https://app.hubspot.com/academy/23487903/results?search=landing%20pages

7. Growth Opportunities:

• Advanced Personalization: Explore advanced personalization techniques, such as using smart content and dynamic content.
• Landing Page Analytics: Learn how to analyze landing page performance to identify areas for improvement.
• Integration with Workflows: Investigate how to integrate landing pages with workflows to automate lead nurturing and follow-up processes.